I am very excited to share with you some insider tips from a Fabulous Jewelry designer~ Rochelle Peetoom.
Rochelle Jewelry is when east meets west, each piece carries a spiritual feeling from Bali and an impeccable lifestyle of Europe. You can find Rochelle Jewelry in Bali and Barcelona.
Paris Hilton adores Rochelle jewelry and I can not blame her. It's very chic, elegant and feminine!
Rochelle Peetoom
1. Please tell me about yourself and how did you come up with the Idea to start Rochelle Jewelry Business?
I am Australian Dutch and 21 years old, currently studying business administration in Barcelona. I started my university experience with a Year of Design Management at Parsons school of Design in Paris and New York. This is where my foundation of designing came from, having acquired both the skills for fashion and tools to design on my computer. When I started to study business I wanted to learn on a practical basis, not just theoretical and here is where my company was born.
I obviously choose designing because that is what I am good at, and the reason I chose jewelry is because I think it is like the icing on the cake (the cake being your outfit). Without the icing your cake is not complete, and you can change the look of your cake with so many different types of icing. This for me is the magic and power of jewelry. You can mix and max so many different styles, but in the end it is what completes your look.
I came up with Rochelle because I wanted to transmit the love, creativity, belief and passion for life of the Balinese culture with a twist of my western and a pinch of my own style.
2. Was it difficult to start this business? What makes you different?
Starting a business or owning one always sounds more glamorous than it is! I spend hours doing work that is extremely tedious like preparing packaging, delivering orders, doing paperwork etc. So the answer is “YES” starting a business is very hard, especially because you don’t have the capital at the start to involve more man power.
What make me different is my personal style, the handcraft of my Balinese silversmith, my privilege to travel as much as I do and be inspired by all my surrounding and my passion for designing.
My designs are different because they are not just designs, each piece carries with them a spiritual feeling from Bali and an impeccable lifestyle.
3. What Inspires you?
Inspiration is a mystical experience, which brings me so much happiness. But inspiration cannot be pinpointed! It lies in every aspect of life, in every vision and experience. Most of my inspiration has come from Nature because there is nothing more beautiful than the shapes, smells and colors it creates. But I am also inspired by looks, trends, culture, color, fashion and so on and so forth.
4. Is that true that Paris Hilton often seen wearing your Jewelry?
Yes, Paris a real fan of my products, she loves the cute charms and the vibrant colors.
5. Where we can find Rochelle Jewelry?
You can find Rochelle jewelry in Barcelona in some fashion markets. From June 5 to 9thyou can find us in Palau Juan Robert in a market for the little wish foundation.
Also in the Rob Peetoom Hair Spa in Bali and some of their hair salons in Holland. In Pequeña C in Barcelona and soon in Ibiza and Mallorca.
Most of our sales are based online through www.roch-elle.com.
6. What are the big plans for Rochelle Jewelry in the future?
We hope to expand our collection and work together with some inspiring people to add some of their personal styles in our designs. Our web shop will undergo great improvements and we hope to more accessible to our customers though more stores.
Rochelle is a brand that lives for today, the future is based on the effort we put in today so we live each day to the fullest and time will tell.
7. Is there any advice you would like to give to someone who is dreaming of becoming a Jewelry Designer?
NOTE: For my Barcelona followers, you can see ROCHELLE Jewelry this week in "Jardines Palau Robert" from Tuesday 5th of June to Saturday, June 9th from 10 am to 8pm. I'm going!)
If not, go straight to ROCHELLE Page!
XO,





















